Illustration assists people’s minds in understanding large and small concepts. The process of translating the written words or brief into visuals is a process I thoroughly enjoy.
Over the years, I've worked with established brands in the space of Advertisements and Marketing making appealing Visuals.
A very common misconception people have with Illustrations is comparing it with art.
I feel both are effective yet different mediums of expression. While "art" is about "telling" a story. "Illustrations" are about "building" a story.
You look at an Illustration and it helps you understand the story better.
That's what makes my job challenging and interesting.
A fun and detailed Illustration for Diageo - World's leading Alcohol and Beverage brand integrating it's large portfolio of sub-brands with hidden brand identifiers and mascots.
Yash Raj Films, India
Marketing campaign posters for the film "Jayesh Bhai Jordaar" featuring Ranveer Singh about female foeticide in the country.
Marketing Campaign for Vivel India for it's campaign #InMyOwnSkin talking about how women are made to feel about their body weight, skin colour or overall appearance.
Royal Enfield, India
Marketing campaign Illustration for #ArtOfMotorcycling highlighting the women in the biking community.