Branding
Projects
Branding is space that gives me a freedom to think beyond the horizon. Over the years, I've worked with small business, early age startups and even established companies that needed a rebranding globally.
I think a lot of misconception resolves around branding being perceived as "beautification" wherein it's more about understanding the consumer patterns that dictates how customers feel about your business and, when done right, can elicit an emotional response at every touch point.
I have worked with clients across India, Switzerland, U.S, Canada, New Zealand, Dubai and France.
Bearhugs, India.
Bearhugs is a pet supplies company based in India.
Aiming a fun yet clean outlook to the brand, I helped them create a
visual design language along with packaging design.
Le Coup De Foudre, Switzerland.
Branding and concept design done for a Switzerland based Bakery, that specializes in Eclairs.
Vraj & Co, New Zealand.
Vraj & Co. is a New Zealand based Spice company sourcing quality spices from India and around the world.
The Branding, Packaging and Website design for them was done keeping in mind it's global yet diverse ideology.
